Heddon2

Heddon 110 River Runts

c. 1928

Group of 110 River Runts with a very tough Heddon die cut display.

Heddon 110 River Runts

c. 1928

A close up of some very tough and rare 110 Heddon River Runts. And the boxes shown go with most of the baits shown making the combinations of many extremely rare indeed.

Triple Teazer

c. 1929-30

Discovered in the Heddon archive portfolio this Triple Teazer display sheet is significantly different than the one promoted in 1928. Though not specifically shown in any known literature, the 1930 Heddon retail catalog reflects the fish taking graphics depicted at the bottom of this display thus giving support that this particular advertisement hit the shelves sometime between 1929 and 1930.

Heddon 110 River Runts

c. 1928

Just an example of some very tough 110 River Runts. Would like to upgrade but that is in the end a very tall order for these particular baits.

Though the condition is not the greatest, one of the toughest 110 River Runts you will see is the White, Red Eyes and Tail runt. It is the only example I've seen in 25 years of collecting. Generally this color configuration is associated with a Luminous RET runt.

"No Skeeto"

c. 1927

Little is known about this particular product or display. Found in the Heddon archive portfolio it is the only known surviving document regarding this product. The 1928 wholesale / retail flyer reflects the display with 6 tins attached at 43 cents each giving indication that at some point there was a complete counter display with products produced and made available to the public. The No Skeeto tin shown here is the only known example at this time. Beyond rare.

Vamp Counter Display

c. 1925-26

Not to be confused the with well-known light green version, this very small Heddon Vamp display with rare blue background appears to pre-date its counterpart. Though this specific display is not found in any trade catalog, the lure box shown appears to sync with the boxes normally associated with the 1925-26 era. The 1926 catalog also references the 'record-breaker" claim of the Vamp noted on the bottom of the display, not seen on the green version, thus offering another point of validation of the display's production / availability. No such notation was found in the subsequent 1927 trade catalog. Only example known.

Motion Picture Theater Slide

c. 1923 -1930s

Offered free to their dealers, the Heddon magic lantern slide enabled dealers to promote their products in movie theaters. Earlies mention of movie slides was found in the 1923 trade catalog. Marketed as Slide No. 3 of five available as seen in "The Heddon Legacy" by Bill Roberts and Rob Pavey, these slides are difficult to locate in any condition. The slides were done in 6 colors, slides 2 through 5 had the upleaping bass. Slide No. 1 promoted the Luny Frog. Rare

Heddon "Never-Leak" Tackle Box

c. 1927-29

Another piece from the Heddon archives found in the portfolio folder. Featuring the Heddon "Never-Leak" tackle box,

LIar's License

c. 1928-29

Heddon "Liar's License" and accompanying counter display appeared in the 1928 dealer catalog. In the 1930 catalog Heddon link the Liar License coupon to the Field and Stream yearly Big Fish Contest encouraging fisherman to send one to their fisherman friend who has needed one all those many years.

Triple Teazer

c. 1928-29

Small Triple Teazer counter display, this example has never had the lures attached or the easel folded. Shown in the 1928 full color wholesale & retailers' flyer this counter display was made available to promote the new Heddon weedless bait. Listed in the flyer section specifically pointing out that all cards have their baits attached, as the modern method of merchandising, so that when the consumer removes the bait a picture of the bait remains allowing the counter display to remain very attractive.

Shrimpy

c. 1930-33

The bait was offered in 1930, and gone by 1933. There are no posters of these baits shown as available to use in advertising in any of the Heddon catalogs. Doesn't mean they didn't produce any but due to a very narrow market group there probably wouldn't have been many. This is the advertisement proof from the Heddon archives as found in the portfolio book at the time.