Truck and Whirl Oreno F

c. 1929-33 & 1938-40 - Whirl Oreno

c. 1938-39 - Truck Oreno

Frog Spot Truck Oreno with Frog Whirl Oreno.  Of the Truck Oreno family Frog is generally considered the toughest of the colors to locate.

Truck and Whirl Oreno Baits

Tough group of South Bend baits to pull together.  Unique not only in their design and size, but with differing production periods, represents a line of baits that the vendor believed in and would not give up on.

Musky South Bend Whirl Oreno

c. unknown

This is an extremely rare Musky South Bend Whirl-Oren finished in an uncatalogued red and black color. Body is roughly 1/2 inch larger than the normal Whirl Oreno and note the enormous treble hook.  This example along with one in Frog Spot came through Langs, April 2006. Very likely a one of a kind example.  Would like more information on this bait.

Truck and Whirl Oreno RH

c. 1929-33 & 1938-40 - Whirl Oreno

c. 1938-39 - Truck Oreno

Red & White Truck Oreno with corresponding Whirl Orenos.  Note the Bings hook on the one Red and White Whirl Oreno.  Came that way from the factory.  Supposedly the father of the son who had the bait ordered it from South Bend that way.  Came out of the fellows tackle box the way you see it and it has not been altered.  Any more out there?

Bass Oreno Theater Slide Advertisement

c. 1920-30's

Made available to dealers, these theater slides would be used to promote South Bend fishing tackle and the dealer that carried those products.  This slide is promoting the Bass Oreno and South Bend's Anti-Back-Lash reels.  Beyond Rare

Photo Contest Theater Slide Advertisement

c. 1925

Beginning in 1923 South Bend began holding photo contest whereby customers would provide a photo of the "big one" or one they meant to catch.  South Bend then would go through a selection process with the winners receiving prizes, South Bend products of course.  This is a magic lantern slide that would have been provided to the dealer for use at the local theater to help promote their store and of course South Bend fishing tackle.  Beyond rare.

Anti Back Lash Reel Theater Slide Advertisement

c. 1920-30's

Made available to dealers, these theater slides would be used to promote South Bend fishing tackle and the dealer that carried those products.  This slide is promoting South Bend's Anti-Back-Lash reels.  Beyond Rare

South Bend Upleaping Bass Counter Display

c. 1949

Smaller than most counter displays, simple yet eye catching, with an inset self-framing presentation, the upleaping bass graphic matches the 1949 catalog cover.  The action scene surely captured the customer's attention, which provided the perfect platform to promote that year's new and old tackle line.  Due to its size this display is unique and somewhat difficult to locate, especially in this condition.