Pflueger Tin Sign

c. 1905

Pflueger tin sign, one of 10 that were found nailed on an old ammunition crate.  Hurts just thinking about someone driving in those tacks.

Extremely rare 25.4 pound steel mold used to produce the much sought Pflueger fishing tackle embossed signs, later hand colored and lettered for various retailers. In 1905, the sporting magazine Western Field wrote about "a novel giveaway program" that involved metal signs and transparencies from the Enterprise Manufacturing Company, titled "An Enterprising Proposition", recently published on the Fishing for History Blog by Dr. Todd Larson, which explains what this rare item would have produced. The following is an excerpt from that article. *Western Field is in receipt of one of the metal signs and window transparencies gotten out In eight colors by the Enterprise Manufacturing Company of Akron, 0. for display by dealers who handle their goods.
Both the embossed signs and the transparencies measure 10 by 14 inches. The Illustration herewith gives an idea of the subject, though it can not adequately reproduce the beauty of the colored original.
Both the signs and the transparencies are so handsomely gotten up that they are an ornament to the handsomest sporting goods establishment, and are bound to attract favorable attention wherever seen by anglers. The Enterprise Manufacturing Company however, have not stopped at this. They have, In addition, issued a set of certificates which, when signed by both the dealer and his customer, certifying that the customer has purchased $1.00 worth of Pflueger's goods from the dealer's store and mailed to the Enterprise Manufacturing Company, together with 4 cents in stamps to cover postage, entitles the customer to an eight-color picture of the subject illustrated below, measuring 10 by 14 Inches, but entirely free from advertising matter of any kind. This mold, with an overall size of 14 1/2" x 10 1/2", was used to make the metal signs mentioned above, and is in very good+ condition for its age. It is believed this is the only known example, a true historical find for the Pflueger collector.  (source Lang's Auction brief)

Every Species of Game Fish Counter Display

c. 1926

This display is unique in that not only does it advertise on the front but the back display provides details on what tackle to use for what fish species.  Additional information specific to Pflueger is present as well.  Only counter display across all tackle vendors that made use of the display's back for print and product promotion.